How to Scale your Business with a Small Budget | Social Next Ottowa скачать в хорошем качестве

How to Scale your Business with a Small Budget | Social Next Ottowa

In this presentation at Social Next Ottawa, Marc Abdo, Managing Partner at Digital Revamp, reveals how businesses, organizations, and even governments can achieve massive impact with limited resources. With over 8 years of experience in digital strategy and growth, Marc walks through proven methods for creating powerful marketing campaigns without the need for a large budget. Discover actionable insights on maximizing media presence, leveraging content, and using strategic storytelling to connect with your audience. From understanding the basics of digital marketing to utilizing earned and owned media, Marc provides real-world examples of how small investments can lead to extraordinary results. If you're looking to make a lasting impact in your marketing efforts without a huge budget, this video is packed with valuable strategies to help you succeed in today’s competitive digital landscape. Timestamps: 00:00 Introduction 01:49 The Communication Strategy 02:34 The 3 I's of Impact 03:05 How to Find your Target Audience 05:05 Our Project with GAFSP 12:36 The Power of Storytelling 16:11 Our Project with Trillium 18:51 The Fundamentals of Content Creation & Storytelling 19:49 The DTPT Framework for Effective Storytelling 21:25 The Attention Span of Audiences 22:30 How to Craft an Effective Caption 23:23 The AI Tools to Use Comment "CONTENT" for the full PDF Presentation!