"Breaking the Walls: The Need for Independent Measurement in Retail Media Attribution" скачать в хорошем качестве

"Breaking the Walls: The Need for Independent Measurement in Retail Media Attribution"

As retail media networks (RMNs) experience rapid growth, advertisers are drawn to the promise of rich first-party data for better audience targeting and enhanced ad performance. However, the walled garden nature of RMNs raises concerns about transparency and trust, as data remains siloed within closed ecosystems. This article explores why independent third-party measurement is essential for advertisers to gain a comprehensive view of their investments, avoid blind spots, and ensure accountability across multiple platforms. Discover how independent insights can help navigate the challenges of retail media attribution in an increasingly competitive and data-driven landscape.