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Cindy Cyr is a copywriter, marketing strategist, and COS member who knows what it’s like to make progress — and then suddenly feel stuck. Despite steady momentum in her business, a combination of professional roadblocks and personal challenges left her feeling deflated and unsure of her next move. Everything began to shift when Cindy stopped viewing AI as a shortcut or writing tool and started using it as a strategic partner — a “second brain.” By learning how to work with AI differently, she found a way to move past blocks she couldn’t always identify, regain clarity, and reconnect with the excitement she once felt about her work. In this Inside AWAI interview, Cindy shares how she reframed her relationship with AI to support her thinking, decision-making, and creative process — especially during moments when starting felt difficult or progress stalled. She explains the framework she now uses to work through uncertainty, generate momentum, and move forward with more confidence and focus. Cindy also answers questions and offers practical insight into how writers and marketers can use AI intentionally — not to replace their thinking, but to strengthen it — and why this approach can be especially powerful during challenging seasons. What You’ll Learn • How Cindy began using AI as a strategic partner rather than a writing shortcut • Why AI helped her identify and move past creative and mental roadblocks • The mindset shift that helped her get “unstuck” and re-energized about her work • How her AI framework supports clarity, momentum, and decision-making • Ways writers can use AI to think better — not just faster