CRM vs SRM - What's the best for stakeholder relationship management? скачать в хорошем качестве

CRM vs SRM - What's the best for stakeholder relationship management?

With expectations around stakeholder engagement rising, it's increasingly important to have a strategic stakeholder engagement plan in place. But even with a stakeholder strategy, things can become complicated once you start juggling different stakeholder roles, engagements and any commitments or issues. The easiest way to simplify your stakeholder engagement efforts is with a quality software solution, but what are your options? CRMs are designed around the sales process to help an organization push its customers through the sales funnel. For managing your stakeholder engagement and consultation, it doesn't make sense to use customer-focused software like a CRM; you're not selling to your stakeholders, you’re engaging with them. Managing engagement with all your unique stakeholders is vital because stakeholder relationships can be varied, numerous and, at times, overwhelming. Having the right software to help you stay organized is crucial to your organization’s success. Stakeholder relationship management software empowers you and your team to build stakeholder relationships by helping to manage all your stakeholder information and engagements in one defined space. #stakeholderengagement #stakeholdermanagement #stakeholders #casestudy ______________________________________ TRANSCRIPT 00:00:00:00 - 00:00:29:05 Narrator CRM versus CRM. What's the difference? You may have heard about some people trying to use customer relationship management software or CRM for their stakeholder engagement. But wait, weren't CRMs designed for managing customers and sales? You're not selling to your stakeholders. You're engaging with them. So should you be using sales software? Let's take a look to start. Because CRMs are sales focused... 00:00:29:06 - 00:00:54:07 Narrator ...They don't follow stakeholder workflows or give you the best view of your stakeholder data. This makes it much more challenging to use and managing your important stakeholder relationships. If you can't quickly capture your engagement activities or find the information you're looking for, that's trouble. Unlike CRMs, stakeholder relationship management software or SRM have been designed with stakeholders in mind. 00:00:54:10 - 00:01:21:26 Narrator SRM have natural workflows that mirror the flow of communications issues. Commitments and tasks you're likely to have in your stakeholder engagements and built in reports and dashboards help you tell your story. CRMs often require substantial customizations, which can be expensive and waste a lot of time, often having many hidden costs impacting your staff's time. When implementing the customizations, the set it and forget it... 00:01:21:26 - 00:01:45:19 Narrator ...Approach also means you're not likely to see stakeholder-focused improvements to your software without spending even more money. Unlike CRM, SRMs are already built for stakeholder engagement, meaning faster setup and rollout with your team, with no customization fees and new updates enhancing your stakeholder engagement. Using a CRM to do something it isn't built for will overly complicate your process. 00:01:45:22 - 00:02:06:21 Narrator This Band-Aid approach to software can result in your team avoiding the software instead of using it, which leaves gaps in your engagement data, putting you at risk. Unlike CRM, SRMs have been designed to save you time and improve your engagement with stakeholder-specific tools and workflows. The user interface is optimized for stakeholder management. 00:02:06:24 - 00:02:31:09 Narrator So why else should you choose an SRM for your stakeholder engagement? SRMs will also help you simplify, organize and manage all your engagement information, which will help you be more effective and engage deeper, leading to stronger stakeholder relationships and better project outcomes. Easy SRM reporting enables you to show your engagement efforts with metrics and data that matter to you. 00:02:31:12 - 00:02:55:10 Narrator You can also quickly identify and lower risks while increasing transparency with your team management or stakeholders. However, not all SRMs are created equal. Jambo is the fastest and easiest way to simplify and organize your stakeholder engagement information. To see Jambo in action, join one of our free live demos and we'll show you how it can work for your organization. 00:02:55:12 - 00:03:09:06 Narrator Ready to learn more? If so, then say hello to Jambo. The fastest and easiest stakeholder engagement and consultation software.