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In this thought-provoking talk, Kshitij Sheetak explores how content has evolved from long-form storytelling to short, algorithm-driven videos and why negativity has become louder than positivity online. Drawing from his journey as a filmmaker, content creator, and photojournalist during the 2008 Mumbai attacks, he challenges creators and viewers alike to rethink what they post, share, and amplify. His message is simple yet powerful: positivity needs to be louder, intentional, and consistent. A call to action for creators, storytellers, and everyday social media users to help build a safer, more responsible digital future one positive post at a time. Kshitij Sheetak is a storyteller who has witnessed the evolution of media from the front lines, including his time as a photojournalist during the 2008 Mumbai attacks. Now a filmmaker and creator, Kshitij critiques the shift from long-form depth to algorithm-driven negativity. He is on a mission to encourage a "louder positivity" online, challenging the digital generation to be intentional and responsible with the content they amplify. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx