Turn Consistency into Conversions | Constant Contact скачать в хорошем качестве

Turn Consistency into Conversions | Constant Contact

Gloria Hammond, Director of Communications at NGCOA Canada, explains how she transitioned from an email-first approach to a true multichannel strategy: designing messages that are optimized for both desktop and mobile, featuring bold headlines, clear click-through paths, and visuals that are consistent across email, web, and social media. When announcing new partners, her team aligns the website layout, imagery, email copy, and social captions so that everything looks consistent and conveys the same message, even if the exact words differ. The payoff: you learn which headlines earn the click—and you stop losing people in the channel handoff. Key Takeaways: ✅ Craft bold, scannable headlines and put an obvious CTA above the fold ✅ Design for mobile first, then QA on desktop and the website ✅ Mirror message + visuals across email, web, and social so the story hangs together Listen to the podcast episode:    • How to Boost Engagement with Data and Segm...   Get episode details: https://share.transistor.fm/s/e93a4731 If you love this show, please leave a review! Go to RateThisPodcast.com/bam and follow the simple instructions. --- Sign up for the Be A Marketer Spotlight newsletter: https://www.linkedin.com/build-relati... Start a free email marketing trial: https://www.constantcontact.com/free-...