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Communications is where vision meets execution. And without a system, things get chaotic fast. In this episode of the Brentwood Baptist Leadership Podcast, Dillon Sherlock is joined by Madi Wuebben, Promotions Director at Brentwood Baptist Church, to break down the project management stack that helps their communications team serve nine campuses with clarity, consistency, and healthy margin. They walk through the full flow, from a single intake form (the Commreq) to project build-outs in ClickUp, tiering projects by priority, setting realistic lead times, and creating visibility with a marketing grid. If you are a one-person communications team or leading a larger staff, this conversation will help you build a system that supports people instead of burning them out. In this episode, you’ll learn: -Why a single intake point reduces chaos and missed details -What a Commreq is and why it becomes the single source of truth -The non-negotiables ministries need before promotion starts (dates, location, registration) -How to set and communicate realistic lead times -A tier system for deciding what gets the most support -How to handle late requests without creating burnout -Why deadlines are a leadership culture issue, not just a comms issue -How time estimates help teams protect margin and stay human Meet the Guests Dillon Sherlock – Associate Communications Director at Brentwood Baptist Church Madi Wuebben – Promotions Director at Brentwood Baptist Church Resources Mentioned ClickUp Paperform, Jotform, Google Forms, Microsoft Forms (intake form options) Project tiering (A–F) Marketing grid and visibility dashboards Register for the Elevate Conference This episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together. Learn more at elevatechurchconference.com