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In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business’s main constraint. Josh shares actionable frameworks and prioritization strategies to help entrepreneurs delegate, systemize, and concentrate on high-impact activities, enabling them to escape the “swamp” and scale their businesses to the next level. Welcome to the Ecom Breakthrough Podcast! I'm Josh Hadley, sharing my journey scaling an "ecommerce business" from zero to eight figures. This episode details "scaling strategies" and the "business mindset" needed to overcome common "business obstacles" faced by entrepreneurs. Learn how to identify constraints and "grow your business" beyond plateaus with a solid "ecommerce strategy"! 🚀🔥 #EcommerceTips #BusinessGrowth #shorts 00:00:00 Introduction & Episode Overview 00:01:05 The Swamp of E-Commerce: Why Growth Stalls at $1M–$5M 00:02:17 Common Reasons for Plateauing 00:03:17 Too Many Initiatives, Not Enough Focus 00:04:27 Motion vs. Progress & Identifying Constraints 00:05:32 The Inverted Pyramid of Value 00:06:45 Levels of the Inverted Pyramid: Admin & Busywork 00:07:53 Levels of the Inverted Pyramid: Operational Optimizations 00:09:00 Levels of the Inverted Pyramid: Growth Engines 00:10:07 Levels of the Inverted Pyramid: Strategic Value Creation 00:11:20 Examples of Admin & Busywork 00:12:27 Examples of Operational Optimization Tasks 00:13:39 Examples of Growth Engine Activities 00:15:05 Examples of Strategic Value Creation 00:16:08 Why Founders Get Stuck & The Need for Strategic Decisions 00:17:26 How to Identify Your Business’s True Constraint 00:18:29 Business Strategy: Prioritizing Limited Resources 00:19:43 Why Focus Fails & The Power of Saying No 00:20:53 Three Questions to Reveal Your Constraint 00:22:16 Question 1: What Must Be True to 10x in 12 Months? 00:23:30 Question 2: If You Could Fix One Thing, What Would It Be? 00:25:25 Question 3: What Measurable Number Proves the Bottleneck? 00:26:44 Assigning Numbers to Constraints & Prioritizing 00:30:22 Common Constraints at Different Revenue Levels 00:30:22 $0–$1M: Generating Demand 00:31:33 $1M–$5M: Scaling Profitably 00:34:00 $5M–$15M: Executing Without the Founder 00:35:17 $15M–$30M: Building Real Leadership & Financial Modeling 00:35:17 $30M+: Capital Allocation & Executive Leadership 00:36:34 Mapping Your Constraint to the Pyramid 00:39:23 Five Action Items for Focus & Scale 00:42:47 Closing & Call to Action