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Resource for Real Estate Agents: Download the New Lead Playbook™ https://stan.store/marissaboyle/p/new... In this episode of the Make It Keep It Invest It podcast, Marissa Boyle interviews Brandon Wise, the CEO of Wise Agent CRM, who shares insights from his 25 years in the real estate technology industry. Brandon discusses the journey of building Wise Agent, the importance of human connection in a tech driven world, and strategies for growing and protecting a business. He also provides a demo of a new lead generation tool that captures warm leads from agent websites, emphasizing the value of personal interaction in real estate. 18:10 – Brandon also demos Wise Agent Leads (wiseagentleads.com), a website based lead generation tool that identifies warm visitors already coming to an agent’s site that don't fill out a web form and turns them into actionable leads. Instead of paying $50+ for cold portal leads, agents can capture real time visitor data, including contact and property insights for a simple $5 per lead, with no setup fees, subscriptions, or contracts. Installation is quick, and most agents begin seeing leads within 24 hours.