From Appliance Icon to Commerce Innovator: How KitchenAid Re-engineered Digital Growth with VTEX скачать в хорошем качестве

From Appliance Icon to Commerce Innovator: How KitchenAid Re-engineered Digital Growth with VTEX

KitchenAid is a brand built on craftsmanship and innovation — but even iconic brands need the right technology foundation to keep growing. In this NRF session, KitchenAid leaders share how they modernized their global ecommerce architecture to support faster experimentation, greater reuse across markets, and a better digital experience for customers worldwide.Learn how the team simplified a complex ecosystem of sites and code bases, embraced a “glocalization” approach to scale globally while staying locally relevant, and unlocked the ability to test and launch new ideas faster. The result: a commerce platform designed to support KitchenAid’s next century of growth.