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The Travelers Championship doesn’t just sponsor one tournament. They sponsor a piece of content that runs every single week across the PGA Tour. In this breakdown, we unpack: • How a single branded content format runs across the entire PGA Tour calendar • Why recurring post-win content outperforms one-off event sponsorship • How frequency compounds brand association • Why star-driven engagement still benefits the sponsor • And what this means for sports partnership performance on social This isn’t about slapping logos on posts. It’s about owning a high-performing format that runs every week. Most teams sell events. Smart brands buy repeatable content. If you work in sports marketing, partnerships, or revenue — this is the playbook. — Subscribe to our 1-minute marketing playbook newsletter: 👉 https://athletiverse.beehiiv.com Ready to make more from your content? Apply to work with us now: 👉 https://cal.com/athletiverse/30-minut... — WHO WE ARE: Athletiverse is a social team in a box for sports properties. Our Agency Team (AV) creates the content. Our Technology (AVI) structures it, tracks it, and turns it into sponsorship revenue. $100M+ in new revenue for customers since 2023.