4 Simple Tips to Design with Contrast and Type скачать в хорошем качестве

4 Simple Tips to Design with Contrast and Type

🎁 DOWNLOAD THIS PROJECT FILE & ASSETS FOR FREE!🎁 https://som.bz/3hw9Eq0 Whether you're creating a memo, a movie poster, or an animated film, your ideas live and die with your design. Guiding your audience with contrast and type allows you to make more effective compositions that will—as a benefit—look a lot cooler too. In this tutorial, SOM Instructor Mike Frederick is going to show you how to use the design principle Contrast to make your type designs have more impact and communicate your ideas more effectively to an audience. ~ - ~ - ~ - ~ - ~ - ~ - 🎓INTERACTIVE ONLINE CLASSES 🎓 Design Kickstart | https://som.bz/3brDavn Design Bootcamp | https://som.bz/db All Courses | http://som.bz/2wKsBDu 🧭FREE 10-DAY INTRO COURSE 🧭 The Path to MoGraph | https://som.bz/2VNHb7D 🚴‍♀️FOLLOW US FOR MORE LEARNZ 🚴🏾‍♂️ Website | https://som.bz/2VMjr3N Podcast | https://som.bz/3czNeCP Facebook | https://som.bz/3cF3SBh Twitter | https://som.bz/2PQfSWF Instagram | https://som.bz/2POOJU7 --------------------------------------------------------------------- Auto-Generated Transcript Below 👇 Michael Frederick (00:00): Effectively communicating an idea through design is all about controlling the viewer's eye and guiding them around the design. Well, let me show you how to use the design principle contrast to take your type or graphy to the next Michael Frederick (00:26): Hello there I'm Michael Frederick. And in this quick video, I'm going to show you how I use contrast to communicate my ideas more effectively to an audience just like you. So today we're going to cover four different areas where contrast can really make a big difference in your type designs. The first thing we'll cover is contrast with size and scale. And in my humble opinion, this is by far the best technique to create dynamic type layouts. The second thing we'll look at is contrast with weight is your type heavy, or is it thin? And the third contrast with spacing now, that's things like letter spacing sometimes called tracking and line spacing, which is letting we'll also talk briefly about contrast with value. That's the brightness of the darkness of like a word or an object. You can download the project files I'm using in this video to follow along with, or practice this. After you're done, watching details are in the description Michael Frederick (01:36): In the world of design contrast simply means that one element in your design is different from another. Now this is my humble opinion, but I feel that contrast is probably the most important design principle because it helps us organize our designs and it establishes hierarchy of important elements. Contrast also makes our designs look really dynamic and can really help to add that visual interest to our work. And you know, something that's a real big deal contrast also helps to show the viewer what's important in our designs by creating emphasis and as you know, emphasis is that thing that gives our designs meaning and impact. But the most important reason we use contrast is because we need to control the viewers eyes. That's right. Remember we are visual communicators. That's who we are. We control where people look and to better illustrate how we use contrast to control our eyes. Michael Frederick (02:44): Take a look at these words right here, premiering this week, big movie, it's kind of plain looking. I mean, there's really nothing great about this. It kind of looks boring. So to make this statement have more impact and look more dynamic less, just see what happens if we add contrast with type size first, bam, look at how I just controlled your eye. Now I bet you're looking at big movie first, right? It's large, it's dominant. It's the most important thing on the screen and you know, something, I want you to look at it. So I made it bigger. I added contrast with type size and this one technique is probably the most effective way to make type feel more dynamic and important. Just make one thing bigger in your design. It's sometimes really that simple. Now let's add some contrast with visual weight. Bam, look at that big movie is now heavy and thick. For the full transcript visit: https://som.bz/3hw9Eq0