Marketing’s Role in the Management of Fast-Evolving Global Supply Chains скачать в хорошем качестве

Marketing’s Role in the Management of Fast-Evolving Global Supply Chains

Recorded on May 8, 2025 as part of the International Business Webinar Series Hosted by GSU CIBER and sponsored by the national CIBER MSI Consortium. In the webinar, the panelist will discuss the roles played by (international) marketing in the management of fast-evolving contemporary global supply chains. The webinar will pay attention to the role of digitalization, industry 4.0 technologies, and emerging institutional environments and regional tensions, for implications for international marketing managers. Key Takeaways: 1. International marketing managers should recognize the importance of paying attention to the fast-evolving environments of their global supply chains. 2. The speed of changes in the technologies and regional tensions creates an unprecedented level of uncertainties. 3. Diversifying the network of suppliers and supply chains is key to neutralizing the uncertainties. The International Business Webinar Series is a project of the national CIBER Minority Serving Institution (MSI) Consortium, led by Georgia State University CIBER and sponsored by CIBERs at Florida International University, George Washington University, Indiana University, Loyola Marymount University, Michigan State University, Temple University, Texas A&M University, University of Colorado-Denver, and the University of Maryland. This program is partially funded by the U.S. Department of Education.