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Learn more about how to make YouTube work for your business at https://www.nerdgatemedia.com/ Here's why YouTube marketing is the secret weapon for small businesses and how it can double your customers. In this video, Matias explains that YouTube is the world’s second‑largest search engine, how video builds trust and credibility, and why it’s the most affordable lead generation tool for local businesses. Whether you run a real‑estate agency, dental practice, or really any business, you’ll discover how to transform your channel into a lead machine. Timestamps 0:00 – Intro: why your business needs YouTube 0:28 – YouTube statistics & search intent 2:50 – Real estate example: targeting people moving to your city 4:15 – Medical/dental example: easing fears and building trust 6:20 – How many views you need for leads 7:58 – Getting started: use FAQs & local topics for video ideas 10:03 – Content tips: show, don’t just tell; optimize titles & thumbnails 11:00 – Calls to action & consistency – making the algorithm work for you 12:28 – Outro 📞 Want help making YouTube your lead machine? Book a free strategy call at https://www.nerdgatemedia.com/ (or email us at hello@nerdgatemedia.com) 🎥 Subscribe and hit the bell so you never miss a new video. 💬 Have a question? Comment below. What’s one thing your business could teach on YouTube? Like & subscribe for more videos on small business marketing, YouTube lead generation and video marketing strategies.