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Unlock Powerful SEO Data with Google Search Console | SEO Analysis | Data Analytics | SEO Tips What Is Google Search Console? Google Search Console (GSC) is a free platform offered by Google that provides insights into: Search queries driving users to your website Click-through rates (CTR) and page rankings Indexing status of your web pages Mobile usability and Core Web Vitals performance Crawling and technical SEO errors Unlike Google Analytics, which focuses on user behaviour on your site, GSC shows how your site appears and performs in search results — making it indispensable for SEO professionals. Setting Up Google Search Console To get started: Visit the official Google Search Console page and click “Start”. Choose your property type (recommended: Domain for full data). Verify domain ownership using DNS TXT records via your hosting provider. Once verified, access the GSC dashboard to view performance data, indexing coverage and experience reports. Key Reports and How to Use Them 1. Performance Report Get detailed metrics on: Top-performing search queries Impressions, clicks, and average position CTR for individual pages Tip: Identify pages ranking between positions 6–15. These are great opportunities for minor SEO optimisations (title tags, meta descriptions, internal links) to push content onto the first page. 2. Index Coverage See how many of your pages are indexed and why others might not be. Common issues include: Redirect errors 404 pages Pages excluded via robots.txt or canonical tags Crawled but not indexed Use the URL Inspection Tool to test and manually submit pages for indexing. 3. Core Web Vitals & Experience Report Understand how your site performs across mobile and desktop in areas like: Largest Contentful Paint (LCP) Mobile usability Speed metrics Prioritise mobile optimisation due to the growing mobile-first index and search traffic volume. Turning Search Console Data Into SEO Action Optimise underperforming pages with better metadata Add internal links to improve authority and crawlability Submit updated URLs for reindexing after content changes Identify high-impression keywords you’ve not targeted and create new content Cross-analyse with tools like GA4, SEMrush, Ahrefs or Ubersuggest to uncover further insights Example: If a page ranks at position 9 with a 0.5% CTR, test stronger titles or richer meta descriptions to boost engagement. Query Filtering and Data Analysis Use built-in filters to: Review performance by date range, device, or search type Search for specific queries or topics Identify missed opportunities where impressions are high, but clicks are low Example: A query with 767 impressions and only 2 clicks could signal weak metadata or content misalignment. Update on-page SEO accordingly. Summary Google Search Console is a must-have tool for anyone involved in SEO. It helps diagnose visibility issues, refine content strategies, and track technical performance. Used correctly, it offers clear, measurable paths to improving your site’s presence in Google Search. Start using Search Console to: ✔ Track keyword rankings and impressions ✔ Identify and resolve indexing problems ✔ Optimise titles, metadata and user experience ✔ Strengthen your technical and on-page SEO 📞 Visit: https://www.profiletree.com 📧 Email: hello@profiletree.com Don't forget to: Subscribe for more valuable SEO insights and tips! Share this video with anyone who wants to learn more about SEO! Thank you for watching! Did you love this video? We'd love to hear your feedback by leaving us a review: https://g.page/r/CeyCZviVC0MMEBM/review ---------- We hope you find this video helpful and if you do, be sure to give it a like and subscribe for more videos from us and masterclasses, tutorials, and more. If you have questions about how to grow your business online, check out our website at https://www.profiletree.com for all our services!