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Many products woo you a long list of perceived benefits for your hair needs, but what about the performance? Are perceived product benefits and performance the same? That’s why understanding the science behind the product is essential. It’s one of the best ways to understand the difference between perceived benefits and performance when it comes to hair care products. This Monday, we’re bringing in cosmetic scientist and owner of D&E Industries Inc. Angela D. Ellington, to give her expert opinion on product performance and benefit claims. When you’re faced with deciding on what product provides the perfect solution for your hair and scalp, how do you invest your time and money? What happens when you choose perceived benefits over performance? What is the difference? You already know we want the best for your hair! So, dive in this Monday for tips on managing your expectations with a better understanding of the science behind products. #cosmeticscience #productformulation #hairscience #hairknowledge #hairhealth #haireducation #hairwellness #educateempowerelevate #maneinsights #ourblackhairmatters