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Selling your company is not as straightforward as it seems. In this episode of This Is M&A, Hitesh Nathani, Managing Director at CriticalPoint, reveals the myths that quietly destroy value, and what every founder, operator, and acquirer needs to understand before and after the LOI. With 19+ years of experience across valuation, private capital, and operating strategy, Hitesh exposes what really happens when private equity gets involved and why most companies fail to realize the value they expect. Founders, operators, and investors will walk away with a clearer view of what it takes to sell well, avoid post-close chaos, and command attention from serious buyers. Want to become our next guest? Sign up or subscribe for weekly updates 👉 https://sharevault.com/this-is-ma/ Connect with Hitesh Nathani: Website: criticalpoint.com Email: hnathani@criticalpoint.com LinkedIn: linkedin.com/in/hiteshnathani/ Connect with your host, Steven Monterroso: LinkedIn: linkedin.com/in/determined2succeed/ Follow This Is M&A Podcast on LinkedIn: linkedin.com/company/this-is-m-a/ Timestamps: 00:00 Intro 01:45 Myth 1: “I’ll talk to bankers when I’m ready to retire” 07:02 Myth 2: “Selling my business is straightforward” 13:33 Myth 3: “I don’t need a banker—PE firms are calling me” 23:24 Hidden risks of engaging buyers directly 27:01 Myth 4: “The highest price is always the best deal” 34:44 Seller priorities beyond price (legacy, culture, outcomes) 35:00 Myth 5: “I don’t need a QOE report” 44:00 Hitesh’s Why: Why he left EY for founder-focused work 46:00 Conclusion And Contact Information