Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman скачать в хорошем качестве

Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman

Why do so many podcasters focus on monetization before they’ve solved distribution and audience growth? This week on PodBiz, we’re joined by Greg Wasserman, Head of Relationships at RSS.com, to break down how podcasters actually build leverage in the industry and why relationships, not just downloads, are at the core of sustainable growth. Greg challenges the industry’s obsession with ads and sponsorships as the only path to revenue. Instead, he explains why podcasting works best when it’s treated as part of a broader business strategy, whether you’re a creator, agency, or brand. From audience growth to distribution gaps to relationship-driven ROI, Greg offers a clear framework for thinking about podcasting as a long-term asset. As he puts it: “You want more money? Then go focus on how do you grow your audience.” He also emphasizes that many podcasters limit their growth by staying inside a single ecosystem rather than taking advantage of open distribution through RSS. This episode is a practical conversation about where value is actually created in podcasting and how creators can stop leaving opportunity on the table. Key Topics Discussed The three questions every podcaster asks: distribution, audience, money Why monetization should not be the starting point The hidden cost of limiting your show to one ecosystem Podcasting as a relationship-driven business tool Why most podcasters misunderstand ROI How agencies leave money on the table Improving as a host to grow audience trust Community building as a growth strategy Why relationships are a form of currency in podcasting What excites Greg most about where the industry is headed About Greg Wasserman Greg Wasserman is the Head of Relationships at RSS.com, where he leads creator and partner engagement across the podcast ecosystem. With a background in media sales, platform growth, and community building, Greg is known for connecting people, building long-term relationships, and helping podcasters think strategically about growth, distribution, and monetization. Find Greg on LinkedIn: www.linkedin.com/in/gregwasserman/ Episode Chapters 01:18 Introducing Greg Wasserman 01:20 Where the money in podcasting really comes from 02:45 Podcasting as a business versus a media company 03:12 Rethinking monetization beyond ads 04:56 Why being a good host matters 05:17 Greg’s path into podcasting 06:00 Learning podcast distribution from platforms 06:56 The three questions podcasters always ask 07:38 Distribution as the fastest path to audience growth 08:13 Relationships as a career strategy 09:18 Where agencies leave money on the table 11:00 Improving your craft as a host 13:27 Building creator communities at RSS.com 15:59 Serving creators through feedback and partnerships 16:30 What Greg would do differently starting today 19:11 Why this is an exciting moment for podcasting Some Additional PodBiz Buzz “Life is about time and relationships.” “If you want more money, make sure you have those other 30 percent of your audience.” “Relationships can be currency. The more conversations you have, the more opportunities appear.” - Listen on your favorite podcast listening app! 🎧 https://shows.acast.com/podbiz Follow us on LinkedIn! 🎧   / podbizpodcast   Subscribe to our newsletter! 🎧 https://lp.constantcontactpages.com/s... Comment, share, or repost your episode from our YouTube channel: 🎧    / @podbizpodcast