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With the launch of the new "Original Creativity" campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: "CANAL+ Créateur Original". CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+'s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand's communications: "Never underestimate the power of a great story". Advertising Agency: BETC Euro RSCG, Paris, France Creative Director: Stéphane Xiberras Art Director: Eric Astorgue, Julien Schmitt (assistant) Copywriter: Jean-Christophe Royer TV Producer: Isabelle Ménard Photography Director: Joost van Gelder Editor: Jono Griffith Director: Matthijs van Heijningen Production Company: Soixante Quinze Sound: KOUZ Production Post-production: MIKROS Image Published: September 2009