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What can a contemporary, profit-driven, luxury, Italian fashion brand learn from the likes of Marcus Aurelius, St. Benedict, St. Francis, and Kant? Its founder, Brunello Cucinelli, thinks quite a lot, and has shaped his company with reference to the history of philosophy. Moreover, in his effort to "embellish the world" with enterprises that reflect his understanding of a New Humanism, he has built a library, a theater, a school, and restored a church and an Etruscan Arch—but perhaps most crucially to his core values, he has created a manufacturing and corporate environment that aims to support a robust and varied human life. More than a publicity stunt or a gimmick to sell expensive clothes, Cucinelli appears to draw from philosophy as a means for underwriting and energizing his twin ambitions of making money (by offering inspiring, beautiful, genuinely high-quality products) and making a positive difference in the protection and development of human dignity. From director David LaRocca comes the unlikely story of a capitalist-philosopher in Brunello Cucinelli: A New Philosophy of Clothes. David LaRocca is Writer-in-Residence at the New York Public Library and Fellow at the Moving Picture Institute in New York. He is the author of On Emerson and more recently Emerson's English Traits and the Natural History of Metaphor; editor of Stanley Cavell's Emerson's Transcendental Etudes, The Philosophy of Charlie Kaufman, and Estimating Emerson: An Anthology of Criticism from Carlyle to Cavell. A new edited volume, The Philosophy of War Films, is forthcoming. LaRocca has made documentary films with Academy Award-nominated director, William Jersey, master cinematographer, Robert Elfstrom, and attended Werner Herzog's Rogue Film School. More information at www.davidlarocca.org