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In this month's Real Estate Market Update, the focus is on the ongoing shift from a seller’s market to a buyer’s market. We cover national trends like slowing home sales, rising inventory, and increasing price reductions. Ruben and Gabi discuss how these changes affect pricing strategies, buyer opportunities, and seller expectations. They emphasize the need for real estate professionals to adapt through clear communication, market data analysis, and timely adjustments to navigate the evolving landscape effectively. 00:00 – INTRO: SALES DROP, INVENTORY RISES 00:53 – NATIONAL OVERVIEW: SLOW SALES, HIGHER LISTINGS 01:52 – MARKET SHIFTS: LISTINGS NO LONGER GUARANTEE SALES 02:10 – REGIONAL TRENDS: SUNBELT VS NORTHEAST 03:52 – BUYER'S MARKET EMERGING IN MANY AREAS 04:49 – HOW BUYERS CAN TAKE ADVANTAGE RIGHT NOW 05:17 – PRICING STRATEGY: SELLERS NEED TO PRICE AGGRESSIVELY 06:26 – CHANGING MINDSETS ON PRICE & EXPECTATIONS 07:16 – WEST COAST & AUSTIN: INVENTORY UP, DEMAND DOWN 08:50 – WHAT A BUYER’S MARKET MEANS FOR SELLERS 10:06 – STANDING OUT: PRICE RIGHT, MARKET STRONG 10:41 – TIMING REALITY: 120 DAYS ON MARKET MAY BE NORMAL 11:56 – SETTING EXPECTATIONS & WEEKLY COMMUNICATION 13:30 – CREATIVE SELLER STRATEGIES TO ATTRACT BUYERS 15:00 – BUYER AGENT STRATEGIES IN SHIFTING MARKETS 16:52 – INTEREST RATES HIT 7% AGAIN: WHAT'S CAUSING IT 19:29 – POLICY VOLATILITY AND FUTURE RATE OUTLOOK 21:21 – FINAL THOUGHTS: STRATEGY, COMMUNICATION, OPTIONS SUBSCRIBE to watch more Keller Williams Realty videos / @kellerwilliams FOLLOW KELLER WILLIAMS REALTY ON SOCIAL Keller Williams Realty on Twitter / kwri Keller Williams Realty on Instagram / kellerwilliamsrealty Keller Williams Realty on Facebook / kellerwilliamsrealty Keller Williams Realty on LinkedIn / mycompany ABOUT KELLER WILLIAMS REALTY: OUR MISSION To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. OUR VISION To be the real estate company of choice for agents and their customers. OUR VALUES God, Family, then Business OUR PERSPECTIVE A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability. OUR BELIEFS Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results #kellerwilliamsrealty