Ben Larson on Vertosa, Emulsion Tech, and the Future of Functional Beverages | Free Spirits Podcast скачать в хорошем качестве

Ben Larson on Vertosa, Emulsion Tech, and the Future of Functional Beverages | Free Spirits Podcast

What makes a great infused beverage? It’s not just the cannabinoids—it’s the experience. In this episode of the Free Spirits Podcast, we sit down with Ben Larson, CEO of Vertosa, the emulsion tech company powering some of the biggest names in the functional and infused beverage industry—from Collective Project and Wunder to Keef and Pabst High Seltzer. Ben breaks down: – What most beverage brands get wrong about emulsion – How Vertosa helps design for onset, offset, and consumer outcomes – Why mood modulation is the next evolution in adult beverages – The operational blueprint that helped Vertosa scale without adding headcount – What’s really needed to move the beverage industry forward—both scientifically and politically Whether you’re a brand founder, beverage operator, CPG builder, or just fascinated by the future of infused drinks—this conversation is packed with hard-earned insight and strategic vision. 📬 Subscribe to our newsletter: https://herbal.beehiiv.com 🌐 Learn more about Vertosa: https://www.vertosa.com #BenLarson #Vertosa #FunctionalBeverages #BeverageIndustry #EmulsionTechnology #InfusedBeverages #FreeSpiritsPodcast #MoodModulation #AdultBeverages #BeverageInnovation