Big Ideas in Cannabis Ep. 2: Mason Walker on Resilience, Climate Change, and East Fork Cultivars скачать в хорошем качестве

Big Ideas in Cannabis Ep. 2: Mason Walker on Resilience, Climate Change, and East Fork Cultivars

📌 Timestamps (Chapters): 00:00 - Introduction 04:15 - Mason Walker’s Journey from Journalism to Cannabis 09:30 - The Challenges of Operating in the Oregon Cannabis Market 15:50 - Climate Change & Its Impact on Cannabis Cultivation 22:40 - Surviving the 2020 Wildfire Season & Future Preparedness 30:15 - The Role of Collaboration in a Competitive Market 36:45 - Diversification & Expanding Beyond Traditional Farming 42:00 - Final Thoughts & Key Takeaways 🚀 Episode Preview: In Episode 2 of Big Ideas in Cannabis, host Cassie Tomaselli sits down with Mason Walker, CEO of East Fork Cultivars, for an insightful discussion on resilience in the ever-evolving cannabis industry. From tackling climate change to navigating market challenges, this episode is packed with valuable lessons for cannabis professionals and enthusiasts. 🌿 📌 Episode Highlights: ✨ Mason’s Journey: From journalist covering cannabis legalization to CEO of East Fork Cultivars. How skepticism about low-THC cannabis transformed into recognition for therapeutic innovation. ✨ Challenges in the Oregon Cannabis Market: The impact of oversupply and commoditization in one of the country’s oldest adult-use markets. How collaboration and adaptation are fostering a more stable, mature industry phase. ✨ Facing Climate Change Head-On: Surviving the devastating 2020 wildfire season and dealing with smoke and ash damage. Addressing water scarcity, insurance challenges, and extreme heat waves. ✨ Diversification for Sustainability: Expanding beyond farming into product formulation, wellness products, and international exports. How East Fork’s diversified operations have created a buffer against market volatility. 🗣️ Quote from the Video: "Resilience in cannabis isn’t just about surviving—it’s about innovating and thriving despite adversity." 🎥 Watch the Full Episode Now:    • Big Ideas in Cannabis Ep. 2: Mason Walker ...   🔔 Subscribe for More Cannabis Industry Insights: 👉 [   / @beardbrosmedianetwork  ](   / @beardbrosmedianetwork  ) #BeardBrosPharms #BigIdeasInCannabis #MasonWalker #ClimateChange #OregonCannabis #SustainableCannabis #420Community 👉 Connect With Us: 🌿 Website: https://www.beardbrospharms.com 💼 LinkedIn:   / beard-bros-pharms   📸 Instagram:   / beardbrospharms   🎥 YouTube: @BeardBrosMediaNetwork 🐦 X: https://x.com/BeardBrosPharms 📘 Facebook:   / beardbrospharms   🎥 Vimeo: https://vimeo.com/user192206604 🎧 Spotify: https://open.spotify.com/show/6Q9YXvD... 🎙️ Patreon:   / beardbrospharms   📅 New Episodes of the shows on the Beard Bros. Media Network every Tuesday & Friday at 10 AM PT! 📢 Don’t forget to like, comment, and subscribe for more cannabis industry insights and innovative conversations! 🚀 #BigIdeasInCannabis #EastForkCultivars #MasonWalker #BeardBrosMedia #CannabisResilience #SustainableCannabis #CannabisAndClimateChange #CannabisIndustry #CannabisInnovation #CannabisFarming #WeedBusiness