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Most local business owners are happy just getting "more leads." That is a rookie mistake. In early 2026, Google has shifted the goalposts from volume to Value. If you are still bidding for "any phone call," you are paying a "finance-blindness tax" that is letting your competitors scoop up the $10,000 jobs while you’re stuck with the $99 service calls. Today, I’m pulling back the curtain on the LSA Call-Only Sunset. Google is officially removing the option to create new call-only ads this month—if you haven't migrated to the new "Call Asset" architecture, your visibility is about to hit a brick wall. I’ll also show you the "Shadowban" Reply Trap: why your review responses are now being moderated by AI for up to 30 days, and how one "rejected" reply can secretly tank your LSA responsiveness score. If you want to own the highest-margin jobs in your city, I’ll see you at 2:00. 📚 3 Fresh Topics for Today 1️⃣ The Call-Only Funeral: Migrating to Call Assets (February 2026 Deadline) The Meat: Google is officially deprecating traditional "Call-Only" ads this month. All lead generation must now transition to Responsive Search Ads (RSAs) with Call Assets. This isn't just a name change; it allows Google's AI to test thousands of headline variations to find which ones actually trigger a "High-Intent" call versus a "Price-Shopper" click. The Result: Advertisers who migrate early are seeing a 15–25% increase in lead quality because the AI has more "creative levers" to pull than the old static call ads. Source:(https://support.google.com/google-ads...) 2️⃣ Value-Based Bidding (VBB): Bidding on Profit, Not Volume The Meat: Stop treating a $100 service call the same as a $10,000 installation. 2026 is the year of Value-Based Bidding. I’ll show you how to use "Conversion Value Rules" to tell Google: "Bid 3x higher for new customers" or "Bid 4x more for high-margin service categories." This forces the algorithm to hunt for profit, not just volume. The Result: Businesses using VBB are reporting a 20% increase in total revenue while simultaneously lowering their cost-per-qualified-lead (CPQL) by 20%. Source:(https://business.google.com/uk/resour...) 3️⃣ The "Shadowban" Reply Trap: The New Moderation Lifecycle The Meat: Google has updated its 2026 moderation documentation. Your review responses are no longer instant; they are now AI-Moderated Content. Replies can be "held" for review for anywhere from 10 minutes to 30 days. If your reply is rejected for a policy violation (like mentioning a personal name or being too aggressive), it can tank your "Responsiveness Score" without you even knowing it. The Result: Profiles with a 100% "Approved" reply rate are jumping 3+ spots in the Map Pack over competitors whose responses are stuck in "Pending" limbo. Source:(https://www.seroundtable.com/google-c...) Text the word “Audit” to 619-304-5155 for a free audit of your Google Business Profile or Local Services Ads page, or visit accelerateyourmarketing.com.