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Jaipur Jewellery Show (JJS) 2025 | India’s Second-Largest Jewellery Event The Jaipur Jewellery Show (JJS) 2025, India’s No.1 B2B and B2C jewellery exhibition, successfully concluded its 21st edition at JECC, Sitapura, Jaipur, from 19–22 December 2025. The theme for this year was “Coloured Gemstones – Shaping Dreams in Every Colour.” The jewellery industry is India’s second-largest industry, and JJS continues to play a vital role in its growth. JJS 2025 featured a record 1,227 booths, with 90% repeat exhibitors and over 500 exhibitors on the waiting list. The journey of JJS began in 2003 with just 67 stalls at Entertainment Paradise. According to Mr. Rajiv Jain, Honorary Secretary, JJS, the show witnessed participation from trade delegates of 9 countries, including Taiwan, Dubai, Nepal, and Uzbekistan. The exhibition attracted over 8,000 trade visitors and nearly 50,000 domestic and international visitors, including 15,000 from outside Jaipur. The dates for the next edition of JJS were also announced — 18–21 December 2026. Sharing the future roadmap, Mr. Jain revealed plans to expand JJS to 2,000 booths within the next five years. JJS Awards 2025 Best Booth (Above 18 sq. m – Jewellery Category): 1st Prize: Birdhichand Ghanshyamdas 2nd Prize: Mohanlal Narayandas Jewellers Best Institute Award: Indian Institute of Gems & Jewellery (IIGJ) The JJS–Indian Jeweller Design Awards 2025, organized by Indian Jeweller Magazine, were presented by renowned Bollywood actress Diana Penty. Designers, manufacturers, and retailers from across India participated in 135 categories, submitting over 834 entries, from which 19 outstanding designs were selected. Award-winning brands included G.K. Churdiwala (Jaipur), Pothys Swarnamahal (Chennai), Khurana Jewellery House (Amritsar), Kirtilals (Coimbatore), Talwarsons Jewellers (Chandigarh), Vinayaka Jewellery (Jaipur), Anan Jewels India (Mumbai), and many more. Distinguished Guests The event was graced by prominent industry leaders and celebrities including: Pritesh Patel (President & CEO, GIA Inc.), Rajesh Kalyanaraman (Executive Director, Kalyan Jewellers), Anup Mehta (Chairman, Bharat Diamond Bourse), Pramod Agrawal (Chairman, GJC), Rajesh Rokde, Rajiv Jain, Dinesh Khatoriya, Ajay Kala, along with Rajasthan Deputy CM Dr. Premchand Bairwa, Miss Universe India 2023 Shweta Sharda (Brand Ambassador – JJS 2025), Bollywood singer-actor Paresh Pahuja, America’s Got Talent stars Divyansh & Manuraj, and many other renowned personalities. Pink Club – A Signature Pavilion Launched in 2022, the exclusive B2B “Pink Club” Pavilion has become a hallmark of JJS. This year, it featured 74 pre-fabricated booths, including 44 jewellery and 30 gemstone exhibitors. Jaipur Jewellery Design Festival (JJDF) The 8th edition of JJDF showcased 67 booths, bringing together jewellery design education, craftsmanship, and business exposure on one platform. Leading jewellery design institutes from across India presented student collections and conceptual designs. A major attraction was the curated Artisans Pavilion, featuring traditional crafts such as Kundan Meena, Thewa jewellery, Chitai art, gemstone carving & painting, Nagaland jewellery, and gemstone faceting & polishing. Knowledge Sessions & Book Launch Launch of “Luxury Uncut: How Technology Is Rewriting the Value of Gems” by young Jaipur entrepreneur Kiya Agarwal Badhalia, exploring the future of gemstones in the age of technology. A special GIA knowledge session on “The Allure of Navratna”, highlighting the significance of the nine gemstones associated with the nine planets. ✨ JJS 2025 once again proved to be a landmark event, celebrating innovation, craftsmanship, and global excellence in the jewellery industry.