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Tick Tock Truck. cania has taken on the toughest challenge of them all – the race against time. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks – one that would run for 24 hours straight. When you operate in long haulage transport, being at the right place at the right time can make or break your business. This is why Scania put its new generation of trucks and services through the toughest test of them all – time itself. The process of setting up the world’s first clock consisting entirely of trucks required 14 trucks, 90 drivers and 750,000 square feet of deserted airfield. The gigantic truck clock will start ticking on September 20th at 19.00 CET and be broadcast online. “Trucks are huge, powerful machines, but they’re also intricately designed, refined instruments. Just like watches. Each truck had to be optimized for its specific task in the clock, and real-time monitoring and analysis through our connected services made the whole operation possible”, explains Staffan Arvas, Head of Marketing Communications, Scania. The trucks that made up the clock faced a variety of difficulties depending on which clock hand they were forming. The trucks that made up the second hand had to drive on a round track in a perfect circle every 60 seconds for 24 hours. The inside truck had to maintain a constant speed of 13 km/h, while the outside truck had to hold a constant speed of 53 km/h. For the trucks making up the minute and hour hands, the challenge was to ensure a perfectly synchronized sequence of starts and stops.