Built with Audio: Growing Our Ecosystem - Scott Walker, Chief Ad Revenue Officer скачать в хорошем качестве

Built with Audio: Growing Our Ecosystem - Scott Walker, Chief Ad Revenue Officer

https://bit.ly/4o5o5UY Audio is more than entertainment. From podcasts on a morning walk to playlists at the gym, news in the car, or sports while cooking dinner, it’s a constant companion woven into everyday life. And it captures attention in ways and in moments that other media can’t. That said, though nearly a quarter of all media time is spent listening, only a fraction of advertising budgets reflects this reality. That imbalance presents a massive opportunity for brands to connect with audiences in meaningful, leaned-in moments where voices and stories truly resonate. For brands seeking more than short-term gains, audio offers the chance to build lasting loyalty, shift perception, and move both hearts and wallets. We’re unlocking the full potential of audio. We offer unparalleled scale and leadership. With 170M listeners and the #1 podcast network, SiriusXM Media is the largest audio company. Our creators are shaping culture. Audio creators shape communities, trends, and even broader cultural outcomes. Our open ecosystem is better for everyone. Unlike walled gardens, it gives brands and listeners choice and flexibility.