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For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com If you are just starting out on Amazon and trying to figure out Amazon PPC, you do not need a complex setup with dozens of campaigns. What you need is a clear structure, a simple campaign setup, and a consistent routine to manage your Amazon ads properly from day one. In this video, I walk through the exact 4 campaign setup I recommend for beginner Amazon sellers, the negative keyword system you should put in place right away, the daily and weekly routine you need to stay on top of your Amazon advertising, and the most common mistakes you should avoid when starting out with Amazon PPC. When you are new to Amazon advertising, copying advanced strategies from seven figure brands is one of the biggest mistakes you can make. Those strategies are built for accounts with established data, bigger budgets, and experienced teams managing them. As a beginner, that kind of complexity will cause you to lose control fast. The 4 campaign setup I recommend includes an auto cheap campaign, one standard auto campaign, one exact match campaign, and one phrase match campaign. This structure gives you a solid foundation to start collecting data without spreading your budget too thin. You do not need to go beyond this in the beginning. Keep your Amazon ads campaign structure clean and simple so you can actually manage it. Keyword research is a critical part of setting up your Amazon sponsored products campaigns correctly. Before you launch, you need to spend the time finding the right keywords for your product. There are plenty of resources and videos available that walk through this step by step. Do the research properly before adding keywords to your Amazon PPC campaigns. The negative keyword system is something you should set up from the very beginning. Think about the most common irrelevant search terms tied to your product and add them as negative phrase keywords. For example, if you are selling a silver product, you should add terms like gold or steel as negative phrases to avoid wasting spend on clicks that are unlikely to convert. One of the most important habits you can build as a beginner in Amazon PPC advertising is checking your account every single day. Look at what search terms are generating impressions and clicks, check for any unusual spikes in spend, and review your negatives regularly. Using a task management tool like Todoist or Asana to set up a recurring daily task for account checks is a great way to stay consistent. Once you are comfortable with the basics and feel like you have a solid grip on your Amazon ads account, you can move on to search term harvesting. This means taking the winning search terms from your auto and broad campaigns and moving them into exact match or phrase match campaigns with a bid that is about 10% higher than the source campaign. Towards the end of the video, I cover the key things you should not do. Do not mix multiple match types inside a single campaign. Do not pause your entire campaign after just a few days because the Amazon advertising campaign needs time to collect data. And do not try to scale too quickly by adding product targeting, sponsored brands, and new campaigns all at once before you have a handle on what is already running. If you have questions about Amazon PPC, Amazon sponsored ads, or how to structure your Amazon advertising campaigns as a beginner, drop them in the comments below. Contents: 0:00 Why beginners fail at Amazon PPC 0:38 The simple 4 campaign setup explained 1:22 Keyword research for Amazon ads 1:37 Setting up your negative keyword system 2:10 Building your daily and weekly routine 2:51 Search term harvesting for beginners 3:12 What not to do with Amazon advertising ------------------------------------------------------ Some product links are affiliate links, which means that if you make a purchase, we'll receive a small commission. 💡 If you need a Helium 10 tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9 💡 Market Share and Marketplace Intelligence At Your Fingertips - nothing better than SmartScout - 25% OFF discount coupon for 3 months ! Link: https://smartscout.com?fpr=amazonia 💡Sell more with real shopper insights from ProductPinion with a 10% OFF for a lifetime use the following link: https://www.productpinion.com?_from=i... 💡 If you're still not using PickFu you should definitely start! For a 50% OFF on your first PICKFU poll use the coupon AMAZONIA or visit this link: https://www.pickfu.com/#_r_amazonia 💡 Get 2 months of Free Trial for SellerBoard using this link: https://sellerboard.com/?p=01820