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If you are an experienced Workbooks user, you're already familiar with the basics of the platform. Today, we're going to dive deeper into how you can leverage Workbooks specifically for your marketing efforts, helping you transform your CRM from a simple database into a powerful marketing engine. You’ re already recording lots of valuable information, why not now use that proactively to promote your business! Were covering a lot of ground in this session, focusing on five key areas that will help you take your marketing to the next level. First, we'll explore advanced techniques for lead capture and tracking, showing you some features you might not be using yet. Then, we'll demonstrate how to harness your existing CRM data for more targeted and effective email marketing campaigns. We'll also cover campaign management for those more complex, multi-channel marketing activities you're running. Following that, we'll delve into marketing automation - showing you how to set up smart workflows that can save you hours of manual work. Finally, we'll wrap up with marketing analytics and KPIs, helping you measure and improve your marketing ROI using Workbooks' reporting capabilities. Now this video is just going to be an overview of these 5 areas, if you want to dig deeper into any of these topics, please contact us at Wizard Systems for advice! Wizard Systems are an independent supplier of a range of different CRM solutions and related applications to boost your Sales, Marketing and Customer Service productivity. We provide advice on choosing your system, complete training and ongoing support. https://www.wizard-systems.co.uk/ / wizard-systems-uk / wizardsystemsukltd