3 Essential Components of a Great Ad скачать в хорошем качестве

3 Essential Components of a Great Ad

LINK -    • Big M Marketing Strategy vs little m marke...   DO NOT do this "m" before your do this "M" - "Big M Marketing Strategy vs. little m marketing tactics" LINK -    • How to create a great marketing brief   "How to create a great marketing brief" It’s Super Bowl Sunday and you know what that means right? Yep, you got it, a ton of new Super Bowl ads! Now some of these ads are going to be awesome (meaning they actually benefit the brand). And some are going to be a colossal waste of money. Now, it’s amazing to me that this is the case and this type of stuff continues to happen – year after year. And even though your organization probably isn’t airing an ad during the Super Bowl anytime soon, this week’s tip is going to help your organization make sure that your advertising hits the mark and doesn’t miss – wide right! OK then, stick around, because I know you’re not going to want to miss out on this week’s tip. over the years, I’ve observed several common themes for the ads that are awesome and the ones that stink it up. The first thing that distinguishes the winners from the losers is something I’ve already talked about in another video. And that is the losers usually fall into the common mistake of putting their little m marketing ahead of their big m marketing. That is, they put tactics – and in this case, really expensive advertising and media way ahead of the brands overarching marketing strategy – or, their big M marketing. And if you’d like to know more about that, you’ll find a link for that video down in the comments section below. And the second common mistake I see these organizations make, which is completely tied to the first mistake, is that because they don’t have their brand and brand strategy completely nailed down, their advertising brief (if they’ve actually created one) is awful. I’ve talked in the past about the importance of a great marketing or advertising brief, and if you don’t get this right, you’re going to wasting a lot of money. I’ll also provide a link to our video on how to create a great marketing brief in the comments section below. But the third thing that distinguishes the winners from the losers is that they actually know what makes a great ad. And by great, I mean an ad that creates value for your organization. Much of this is going to be captured in your advertising brief, but there are a number of other things that won’t be on your brief that are critical for making an effective ad or commercial. Let me share those with you right now. A great ad boils down to two primary dimensions that are comprised of five different metrics or sentiments. The first dimension is the ad’s Relationship Potential. This is measured by two things. Consideration – The extent to which the ad makes the target audience want to buy from the company - or the product. The second measure is Connection – That is the ad makes you like or feel good about the company or product Now the second dimension is Creative Impact Potential. This is measured by determining three things. The first is Message Clarity – Meaning, when you see the ad you clearly know who the ad was for and what the ad was trying to get across The second is Likability – This is pretty straight forward. Did you like the ad or not? And the last is Buzz Worthiness or Shareability – Is this an ad that you’d tell your friends or family members about, or bother to share on social media. Makes a ton of sense doesn’t it? OK so here’s this week’s business tip. Marketing and advertising, let me rephrase that, good – and by good I mean effective marketing and advertising are critical for building great brands. You don’t need to spend a ton of money to create a great ad that will provide tremendous benefit to your organization. But there are three legs on the advertising tripod and they all need to be there and they need to be strong in order for your marketing and advertising to stand and deliver results. The first leg is a strong customer-centric brand strategy. The second – which cannot happen without the first is a great marketing, or ad, or creative brief. And finally the third is understanding what it takes for an ad to be effective and putting processes and metrics in place that will greatly improve your chances of success. And this means your ad needs to create Consideration and it needs to create a Connection. And if you can consistently do this, I’ll guarantee you’ll be elated by your results. https://nextlevelgrowthstrategies.com https://woodybendle.com be