A New Way to Measure Retail Media Performance - Multi-Retailer Attribution скачать в хорошем качестве

A New Way to Measure Retail Media Performance - Multi-Retailer Attribution

Historically, if a person engaged with an ad on Amazon but purchased from another retailer like Target or Kroger, the advertiser was unable to measure the full impact of that campaign across retailers. A new solution, Multi-Retailer Attribution, helps brands understand the impact of their Amazon Ads investments across retailers and channels at the individual product level, and then connect that behavior back to Amazon paid programs. Hear more about how to successfully implement Multi-Retailer Attribution from Stackline CEO Michael Lagoni and Marketing VP Greg Wolny. You’ll find out: The benefits of tracking the sales impact of your retail media investment across all retailers and channels How specific brands are using Multi-Retailer Attribution to optimize campaigns, make critical decisions and elevate consumer connections Ways to compile and analyze these vital metrics to enhance decision making and competitive strategies