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An Agency Serving the Overlooked

Most advertising agencies chase the biggest brands, the biggest budgets, and the biggest prestige. Jacob Crawford, founder of Honey Creative, decided to do the opposite. In this episode of Creating Creators, Jacob shares why he built an agency focused on overlooked businesses — mom-and-pop shops, minority-owned brands, and local companies that larger agencies often ignore. We talk about industry bias, the pull of big money clients, pricing intentionally for local markets, and what it really means to “do people right” in creative work. If you're a creative, agency owner, freelancer, or small business owner, this conversation will challenge the way you think about value, profit, and purpose. Honey Creative: Website: https://containshoney.com/ Instagram:   / containshoney