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Named for a Saskatchewan hamlet with its headquarters in Vancouver, Herschel Supply Co. is known worldwide as a backpack company. Brothers and co-founders Jaime and Lyndon Cormack spoke to The National’s Ian Hanomansing about the importance of its Canadian roots and how they’re navigating an increasingly uncertain retail landscape. 00:00 Navigating U.S. tariff uncertainty 01:45 Herschel Supply Co.'s Canadian roots 02:49 Impact of being based in Vancouver 04:18 Inside the Herschel prototype room 05:30 Becoming a global brand 06:35 Retail space challenges 07:41 More than just a backpack company #canada #business #cbcnews Watch The National live on YouTube starting at 9 p.m. ET Subscribe to The National: https://www.youtube.com/user/CBCTheNa... More from CBC News | https://www.cbc.ca/news The National is the flagship of CBC News, showcasing award-winning journalism from across Canada and around the world. Led by Chief Correspondent Adrienne Arsenault and Ian Hanomansing, our team of trusted reporters helps you make sense of the world, wherever you are.