The State of Ad-ID in CTV and Streaming скачать в хорошем качестве

The State of Ad-ID in CTV and Streaming

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ad insertion—particularly for live events—out of “the Wild West,” according to Paramount’s Jarred Wilichinsky, and to stop, among other things, the mindless repetition of ads that drags down so many streaming experiences. Wilichinsky, Roku’s Charlie Goodman, JWP’s David Palomento, Akamai’s Peter Chave, and Infinitive’s C.J. Leonard weigh in on Ad-ID’s progress and its potential impact on the streaming ecosystem in this clip from Streaming Media NYC.