Together with ROIse Part 2 | Jess Erhard @ Loop: The 24hr Global Community Summit 2025 скачать в хорошем качестве

Together with ROIse Part 2 | Jess Erhard @ Loop: The 24hr Global Community Summit 2025

Join our Community Cohort: https://thecommunitycollective.co/cohort Join our newsletter: https://the-community-roundup.beehiiv... Explore CHAOS: https://thecommunitycollective.co/chaos We are a community for community builders. We serve businesses to build the most impactful communities of our time. Why? Because community building is the new currency & the next best business strategy. But building an impactful one can be tough, exhausting & lonely. We're here to change that and we’re taking you there with us. How? Through our 8-week Community Cohort to build a community strategy for a business, recruitment to hire top community talent or coaching for 1-1 support. #community #engagement #communitybuilding _________ Jess Erhart, Senior Community Manager APAC at Asana, shares her practical approaches to maximizing community ROI by finding the sweet spot between business impact and member value. With 15 years of experience building communities at Microsoft, Virgin Australia, and now Asana's 34,000-strong ambassador program, Jess walks through the four key levers that transform community work from a cost center into a strategic driver of business growth. In this session Jess shares: ✅ The Venn diagram approach to balancing business needs and community value ✅ How to define and measure community health using engagement scoring ✅ Strategies for localizing global community plans with data-driven decisions ✅ Methods for finding internal collaborators and aligning on shared ROI goals ✅ Techniques for amplifying local initiatives into company-wide programs ✅ Real examples from Asana's forum, ambassador program, and 200+ annual events KEY TAKEAWAY: Community ROI isn't a seesaw between business and members—it's about maximizing the overlap where both get value. TIMESTAMPS 00:00 - Introduction 06:11 - Asana community program overview (34,000 ambassadors, 800,000 forum members) 08:35 - The dual role of community managers: serving business and community 10:56 - Three horizons community managers constantly juggle 13:21 - Lever 1: Community health and how to measure it 15:43 - Using engagement scoring with Common Room 18:07 - Lever 2: Localizing your community approach with data 20:35 - Lever 3: Finding powerful internal collaborators 22:57 - Lever 4: Amplifying local stories and pilot programs 24:55 - Q&A: Most impactful tactic for engaging ambassadorsr About the Speaker: Jessica has been building brand communities in the technology industry since 2008. At Asana, she manages the Asana Together Ambassador program for Asana's members across the Asia-Pacific region, hosting events and training programs for Asana's biggest fans - passionate about productivity, efficiency and collaboration. She loves to find the sweet spot between community needs and organisational goals. About Loop Summit: Loop is a 24-hour global community summit hosted by CMX, Led by Community, and The Community Collective.