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What does it take to disrupt a traditional industry and build a brand from scratch? In this episode of Seven Figure Founders, Linh Podetti speaks with Trang Đặng, founder and CEO of Ru9 – The Sleep Company, a Vietnamese brand transforming how people experience sleep. Starting the business at just 25, Trang faced constant rejection from manufacturers and scepticism as a young female founder. By focusing relentlessly on product quality and customer experience, she built Ru9 into a fast-growing sleep brand — bootstrapped and independently owned. In this conversation, Trang shares how a marathon injury sparked the business idea, why she introduced Vietnam’s first 100-night mattress trial, and what it really takes to build a company from the ground up. About Trang Trang Đặng is the founder and CEO of Ru9 – The Sleep Company, a Vietnamese sleep brand dedicated to improving sleep quality across Asia. After growing up in Russia and studying in Melbourne, she returned to Vietnam. She launched Ru9 with a mission to create sleep products designed specifically for Asian body types and the climate. Today, she leads a growing team while continuing to bootstrap and scale the business. Connect with Trang LinkedIn: / dangthuytrang Website: https://ru9.vn/ -------------------- ABOUT EO Entrepreneur's Organization (EO) is a global business network of 19,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings. Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits. If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter. For further information, please contact: General Inquiries: support@eonetwork.org.au EO APAC: https://www.eoapac.com/ EO Vietnam: https://www.eovietnam.org/ EO Global: https://hub.eonetwork.org/ -------------------- ABOUT THE HOST Linh Podetti is the CEO and Founder of Outsourcing Angel, a Sydney-based company that helps to create jobs for people in the Philippines while creating freedom for business owners around the world. Linh has been an active member of EO Sydney since June 2022, and she actively seeks out opportunities to promote and uplift fellow entrepreneurs. LinkedIn: / linhpodetti Instagram: /