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Let's put two real artist newsletters under the microscope for a “music email makeover.” With just a few simple tweaks, these emails could’ve gone from forgettable to fan-building gold. Unfortunately, they already arrived in my inbox. Too late! But here's a hypothetical glow-up anyway. Showing you how easy it can be to turn blah into wow. Think of it as a before-and-after makeover show… but with subject lines, story spotlights, and a Jaws cameo. Want help brainstorming a great lead magnet for YOUR music? 👉 Get the free list: "25 proven list-building ideas for musicians" -- https://www.musicdemo.org/list-building Thinking of removing your music from Spotify? 👉 Use our decision-tree first → https://www.musicdemo.org/leave-spotify 👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-relea... 00:00 The fantasy of good music emails 01:06 Welcome to Scratch Track 01:36 Let’s look at two musician emails 01:47 Starting with a famous artist… 02:17 The problem with this subject line 03:00 Some better subject lines? 03:59 If there’s a payoff, i’s NOT click-bait 05:09 Even MORE subject line options 07:09 It’s about brainstorming 07:24 Phoning it in? 07:53 Safety in numbers 08:23 Let your stories BREATHE 09:00 I’m only going to do ONE thing 09:26 Avoid sharks. Limit detours. 11:07 Real life puts up enough barriers 12:10 Don’t crowd your headlines 12:58 No more roundups & bland subject lines