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PIERA CILLARIO. The creative compass of Ferrero |

A presentation by Luca Cottini, PhD Finding the recipe. How Pietro Ferrero arrived at the hazelnut and cocoa paste The early years. The marriage of Piera and Pietro, the birth of Michele, three #entrepreneurial failures, and the return to Alba The Langhe and Italy’s civil war. From WWII to reconstruction (1943-1945) The post-war birth of the Giandujot (the forerunner of #Nutella) and the foundation of the Ferrero #chocolate company A new model of social reconstruction. To work, create, and give (from the early days to the #ferrero foundation) Piera’s presidency and legacy. A remarkable story of #female entrepreneurship Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023