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Cat Rayner, Senior Partner Marketing Manager at the Fairtrade Foundation, has been with Fairtrade for 22 years, starting as a volunteer and never looking back. Throughout her career, she has worked with various commodities in account management and marketing roles, now focusing on coffee. Beyond marketing, Cat is passionate about Fairtrade’s campaigning work and often dons a banana suit for awareness events. In her talk, Cat underscores the importance of Fairtrade as a sustainable path forward. She invites Anei, Colombian Coffee Producers, to the panel to discuss the profound impact of Fairtrade on their community and its future viability. This session promises valuable insights into the ways in which Fairtrade is growing the demand for Fairtrade in the UK and innovating its model to create even more positive impact for farmers in a way which also meets business needs.