When Price AND Quality Don’t Differentiate? скачать в хорошем качестве

When Price AND Quality Don’t Differentiate?

In this episode of The Good Brand Podcast, Stewart Steel dives into a hot topic with Chris Lumsden and Julie Murdoch: what happens when “cheap imports” transform into something more—good enough, well-priced, and strikingly well-branded? Using BYD and others as our launchpad, we explore how the game has changed (price → quality → brand) and what it means for Western B2B manufacturers and tech firms. We unpack trust as a genuine moat (warranties, service, local presence), why heritage matters but isn’t a safety net, and the unglamorous truth that brand-building is an ongoing journey, not a one-off event. No easy fixes here, just what it takes to stay match-fit before your market share slips “slowly, then quickly.” About Good We’re a brand consultancy helping ambitious B2B businesses get unstuck. Brand strategy is business strategy — and it’s how we help sharpen positioning, win loyalty, and unlock growth. Got a problem keeping you up at night? Let’s talk: goodbrandconsultants.com. #brandstrategy #brandbuilding #businessstrategy #b2bbranding #startup