How You Should Do Product Validation Before You Launch - Narek Vardanyan - CEO of Prelaunch.com скачать в хорошем качестве

How You Should Do Product Validation Before You Launch - Narek Vardanyan - CEO of Prelaunch.com

eCommerce UnderCover really enjoyed its conversation with Narek Vardanyan, Co-Founder and CEO of Prelaunch.com. Prelaunch.com is an AI-based product validation platform that helps companies discover early if their product concepts have potential. It validates product ideas, finds the best price, and gets vital insights directly from customers. It has the highest accuracy among all available methods by employing behavioural data and actual purchase intent. Some of the topics that Narek discussed: Why product validation should be done before launching your business How his interest in crowdfunding technology drove the idea of Prelaunch.com for hardware Prelaunch.com being both a product validation system as well as a marketplace Building a community for your product before its launch Timestamps: 00:00: Introduction 01:14 : How Narek’s interest in crowdfunding fueled his idea for Prelaunch.com 02: 40 : Growing up in Armenia 04:22 : How can Prelaunch.com predict the success of different products? 05:08 : Is it possible for hardware and software to co-create? 05:46 : Top 3 things Narek learnt before starting Prelaunch.com 08:39 : A product Narek thought would fail but eventually succeeded 11:53 : How does Prelaunch do its product validation? 15:23 : Is Prelaunch profitable with its current business model? 17:34 : Does Prelaunch.com also help to give the best prices for a product? How? 22:54 : Is there an optimal number of products I should test before giving up? 27:21 : Can AI be used to generate a new product solely based on keywords? 30:08 : Does Fake Door Testing work? 33:04 : Does Prelaunch.com enable sustainable community - building? 37:48 : Can we use Prelaunch.com for software as well? 44:12 : How Prelaunch.com also has a marketplace and its current performance. 44:40 : Outro