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Your marketing doesn’t need to convince people to book. It needs to help them feel clear. In this episode of The Social Takeoff Podcast, Kelli Hayes Smith breaks down how travel agents can use intentional, thoughtful questions in their marketing to help potential clients move from “just looking” to confidently booking — without pressure, gimmicks, or sales tactics. This episode walks through: Why people don’t book because of destinations — but because of clarity How to ask questions that reveal what clients are really worried about The difference between shopping behavior and decision readiness How to reframe your value without talking about price How to create content that guides clients instead of chasing them These questions work everywhere: ✔️ Social media ✔️ Email marketing ✔️ Networking events ✔️ Sales conversations ✔️ Blog posts, podcasts, and videos If you want clients who feel confident, prepared, and ready — this episode is for you. 📌 Mentioned in this episode How to use questions as content prompts Why clarity converts faster than urgency Turning one topic into multiple content pieces 💬 Let’s talk DM me on Instagram, www.instagram.com/kellihayessmith and tell me which question hit you the hardest. 🎧 New episodes every Tuesday.