Sales & Marketing Alignment: CRO perspective 📱 скачать в хорошем качестве

Sales & Marketing Alignment: CRO perspective 📱

Join us for an essential conversation with enterprise sales leader Jen Shapiro as we dive deep into sales and marketing alignment—a challenge that 82% of executives think they've solved, but only 35% of teams actually experience. Learn the data-driven strategies that drive real revenue growth. In this episode, Jen shares battle-tested insights from leading sales teams at organizations ranging from high-growth startups to Fortune 500 companies, including SeriousDecisions and Forrester Research. 🎯 WHAT YOU'LL LEARN: ✅ The Real Definition of Sales & Marketing Alignment (It's Not What You Think) ✅ Data-Driven Approach to Demand Generation & Lead Source Analysis ✅ Brand Gen: Why 95% of Buyers Aren't Ready to Buy (And What That Means) ✅ ABM Strategy: Choosing Between One-to-One, One-to-Few, and One-to-Many ✅ How to Prove ROI on Brand Investments to Get Budget Approved ✅ Creating Sales Content That Actually Gets Used (Not Just Created) ✅ The Customer as North Star: Cutting Through the AI Content Noise ✅ Building Trust, Communication & Shared Goals Across Teams ✅ Prioritization Framework for "Do More with Less" Environments ✅ Product Team Collaboration: Closing the Feedback Loop ✅ Executive Alignment: The "First Team" Concept That Actually Works 📊 KEY STATS & INSIGHTS: 82% of C-level executives believe they're aligned, but 65% of teams disagree 95% of buyers at any given time are NOT actively in market 80% of buyers purchase from brands they already know Most B2B buying journeys happen through the "dark funnel" One-to-few ABM is the sweet spot for most organizations starting out 🎤 ABOUT OUR GUEST: Jen Shapiro is an accomplished enterprise sales leader with extensive experience at SiriusDecisions, Forrester Research, and multiple high-growth technology companies. She specializes in: Sales enablement and transformation Go-to-market strategy and execution Building high-performing sales organizations Data-driven demand generation Cross-functional team alignment Jen brings a unique, holistic perspective to sales and marketing alignment, having worked in both large public companies with strong brand recognition and startups with minimal brand awareness. ⏰ TIMESTAMPS: 0:00 Introduction & Welcome 1:16 Veterans Day Recognition 1:30 Guest Introduction: Jen Shapiro 2:24 Defining Sales and Marketing Alignment 4:01 Data-Driven Demand Generation Strategy 6:39 Brand vs Demand: The Brand Gen Approach 7:31 Proving ROI on Brand Investments 9:02 ABM Strategy: One-to-One vs One-to-Few vs One-to-Many 10:25 Scale, Scope & AI in Enterprise Sales 12:45 Content Strategy: What Sales Actually Needs 16:14 Customer-Centric Content in the AI Era 16:59 What Actually Works in Sales & Marketing Alignment 19:16 The First Team Concept: Executive Alignment 19:53 Prioritization: Doing More with Less 21:01 Landmines: What NOT to Do in Alignment 23:09 Product Team Collaboration & Feedback Loops 25:20 Advice for Sellers & Marketers in 2026 26:08 Wrap Up & Next Episode Preview 🔔 SUBSCRIBE for Weekly Go-to-Market Insights! We've been delivering actionable B2B go-to-market best practices for 3+ years across 400+ episodes. Get proven strategies from industry leaders every week. 💬 JOIN THE CONVERSATION: What's YOUR biggest challenge with sales and marketing alignment? Drop a comment below and let's discuss! We read every comment and often feature your questions in future episodes. 🎙️ ABOUT GO TO MARKET FRIDAY: Hosted by Jon Russo (former enterprise sales leader and veteran) and Meg Heuer(former CMO and Head of Research at SiriusDecisions). ), this show brings you unfiltered conversations with B2B leaders who share what's actually working in today's complex go-to-market environment. Our mission: Deliver practical, actionable insights you can implement immediately—no fluff, no theory, just real strategies from people doing the work. 📧 Got a Go-to-Market Question? Send it our way! We answer viewer questions and might feature yours in an upcoming episode. #SalesAndMarketing #B2BSales #DemandGeneration #ABMStrategy #SalesEnablement #MarketingAlignment #B2BMarketing #GoToMarket #SalesLeadership #EnterpriseS ales #BrandAwareness #ContentStrategy #RevenueGrowth #B2BGTM #SalesStrategy #MarketingStrateg