Brave UX: Steve Bromley - Building Effective User Research Teams скачать в хорошем качестве

Brave UX: Steve Bromley - Building Effective User Research Teams

How do you build trust in user research? What are the challenges of running collaborative studies? And what do you tell a product team when a tester falls asleep? Find out how Steve Bromley went from studying history to becoming one of the UK’s leading user researchers. #UX #UXDesign #UXR #UXResearch #UserResearch #GamesUR #GUR #ProductDesign #Usability #UsabilityTesting ====== Who is Steve Bromley? Steve Bromley is a UX researcher, consultant, author and educator. He was a lead user researcher at Playstation, where he worked on numerous AAA titles (including Horizon: Zero Dawn, No Man's Sky, and LittleBigPlanet 3). Since leaving Playstation, Steve has established user research teams for the UK Parliament and Reach plc, the UK’s largest commercial publisher. Steve holds a Masters of Human Centred Computing from the University of Sussex. ====== Find Steve here: Website: http://stevebromley.com/ Twitter:   / steve_bromley   LinkedIn:   / stevebromley   Steve’s books: Building User Research Teams, available at: 🛒 Book Depository: https://bit.ly/3d6UwyP 🛒 Amazon: https://amzn.to/36Gv1Di How To Be A Games User Researcher, coming early 2021! Visit https://gamesuserresearch.com/ for more info and to sign up to be the first to hear about the book’s release. FREE info & resources: User research templates: ✅ https://bit.ly/2GGVS75 Monthly email newsletter - Embedding User Research: ✅ https://bit.ly/2GJBwu5 ====== 00:00 Start 00:26 Steve’s introduction 02:22 How Steve became a user researcher 05:03 How usability testing improves the user experience 06:49 Brutal feedback from children during games research 08:26 Why it’s important for researchers to share their knowledge 10:54 The role of mentoring in helping young people to enter the industry 13:56 Why being a gamer gives you credibility as a game user researcher 18:18 Leaving Playstation to focus on explorative user research 20:02 Ethnographic research for VR gaming usability 23:56 Establishing a user research within a 1,000 year old institution 26:21 Understanding people’s contexts in designing democratic digital systems 26:46 Internal research agency model vs. embedded user researcher model 27:48 Methods, benefits and challenges of collaborative research 31:26 Dispelling the myth that research is too expensive 35:15 How to build evidence to support the case for doing user research 37:59 The importance of qualitative insight for product teams 39:30 The dangers of including quantitative data in qualitative studies 46:30 How to deal with the objection “it’s not ready to be tested yet!” 49:25 Why it’s important for researchers to understand their colleagues incentives 51:33 What’s great about being a user researcher 52:47 The most challenging part of being a user researcher 53:53 Finish the sentence - “Product managers are…” 54:32 The funniest things Steve’s seen as a user researcher 56:51 Sending a self-advice tweet back-in-time to younger Steve 57:27 Steve’s new book - How to Be a Games User Researcher ====== Liked what you saw and want to see more? Subscribe to the channel: 🔔 https://bit.ly/311OgpS You can also subscribe and listen to the audio version on: 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://ihr.fm/2MLLQoG 🎧 Google Podcasts - https://bit.ly/2LCXXUn 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Amazon Music - Coming soon! Follow us on our other social channels for more great UX research and product management tips, interviews and insights! 🤝 LinkedIn:   / the-space-in-between   📷 Instagram:   / thespaceinbetw__n   📝 Blog: coming soon! ====== Hosted by Brendan Jarvis: LinkedIn:   / brendanjarvis   Website: https://thespaceinbetween.co.nz/ Twitter:   / brendanjarvis