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“Listen to Keith Pelley, CEO European Tour Group as he talks about the bright future for Legends Tour with renewed investment from the DP World Tour “We want to really build this tour, we believe in the Legends product, we believe in the 50+ demo, how important that is…” DP World Tour and Legends Tour benefit from a range of assets including the Staysure Group database of over 6 million 50+ travellers. I agree with Keith Pelley in that “The demo of the future which is going to be critical with the disposable income that they have, is the 50-65 demo…” With increased investment and strong partnership commitments, not just increasing the prize funds, but focus on taking the Legends Tour to new venues, and improving the product, this is going to be more and more attractive to sponsors, stakeholders, broadcasters and of course, the golf fan.”