How Amazon really works behind the scenes for sellers | EP41 скачать в хорошем качестве

How Amazon really works behind the scenes for sellers | EP41

In this episode of Send Better Emails, Jamie and James sit down with Jake Russell, co-founder of Mercatus, an Amazon specialist agency that helps brands grow profitably on the platform. Jake explains how he went from selling iPad cases to running a global Amazon agency. He reveals the trade-offs between Amazon’s massive reach and the loss of customer ownership and how brands can use inserts, guarantees, and smart retention tactics to build first-party data even inside Amazon. You will learn: How Amazon really works behind the scenes for sellers The pros and cons of Fulfilled by Amazon versus Merchant Fulfilled How to collect customer data without breaking Amazon rules Ways to connect your email list to Amazon’s ranking system How Amazon’s new Marketing Cloud changes first-party data strategy Why TikTok Shop may not have the long life everyone expects If you sell online or plan to expand to Amazon, this conversation is packed with lessons on how to balance brand building, data ownership, and platform performance. 💡 Learn more about Jake and his agency at mercatus.co.uk 👍 Like, comment, and subscribe for more e-commerce and email marketing insights.