How to write a press release? [Examples, Tips, Format and Templates] скачать в хорошем качестве

How to write a press release? [Examples, Tips, Format and Templates]

In this video you’ll learn how to write a press release that gets the media’s attention—step by step. A PR lesson for beginners. We show you exactly how to pick a newsworthy angle, frame a headline editors can’t ignore, and open with a lead that answers who-what-when-where-why in one clear sentence. Your host is Matias Rodsevich, founder & CEO of PRLab, the award-winning B2B tech PR agency behind successful campaigns for SaaS, MedTech, and CleanTech innovators worldwide. We walk through the press-release structure in plain English: dateline, short body, punchy quote, brief boilerplate, and clear contact details. You’ll see quick “before vs. after” examples, tips for cutting jargon, and simple formatting tricks—like sending a plain-text email plus a tidy PDF—that make copy-and-paste easy for busy newsrooms. Finally, we cover smart distribution and follow-up. You’ll learn the best time to hit “send,” how to pitch reporters who cover your field, and which numbers (opens, coverage, traffic) tell you the release worked. Follow these steps and you’ll leave with a ready-to-use template—and the confidence to get your story published. FAQs ❓ What is a press release? A press release is a short, news-style document a company sends to journalists to share important updates—like product launches or funding news—so the media can report the story accurately. ❓ Why should I issue a press release? A well-timed release lets you control the facts, spark media interest, and boost credibility with customers and investors—all without paying for ads. ❓ How long should a press release be? Aim for 300–500 words: enough detail for a journalist to grab the story, but short enough to read in under a minute. ❓ How to write a press release? Step 1 – Identify goal & audience: Pinpoint who cares and why; tailor story to their interests. Step 2 – Craft an engaging headline: Clear, specific hook under 15 words; highlight news value immediately. Step 3 – Add dateline and strong lead: Include city, date; lead answers who, what, when, where, why. Step 4 – Build the release body:Expand with context, facts, bullets; short paragraphs for easy scanning. Step 5 – Insert meaningful quotes: Use concise, insightful quotes that add human voice and perspective. Step 6 – Include boilerplate and contacts: Brief company summary plus direct media email, phone, downloadable press kit. Step 7 – Format professionally: Clean headings, readable layout; provide both PDF and plaintext versions. Step 8 – Distribute strategically: Send via targeted pitches or wire services at newsroom-friendly times. Step 9 – Follow up and nurture relationships: Polite check-ins; engage journalists regularly to strengthen future outreach. Step 10 – Track results and refine: Monitor coverage, traffic, SEO; analyze data to improve next release. 0:00 What is a press release 01:00 When to write a press release 01:28 Funding announce 01:48 When to write a press release 02:09 Choose your angle 02:50 Follow the press release structure 03:00 Title and Subtitle 03:30 Introduction or lead 03:50 The main copy 04:32 The beauty is in the details 05:21 Contact details 05:33 The boilerplate 06:04 Press release checklist 🔗 Read our full article on our website: https://prlab.co/blog/how-to-write-a-... 🆇 Follow us on Twitter:   / prlab_hub   💼 Follow us on LinkedIn:   / prlab-hub   📩 Sign up for our free newsletters:   / prlab-insights-7208789491539439616   #pressreleases #pressrelease #newsrelease #release