Ep. 2 Incrementality Testing - Run your First GeoLift Experiments using Meta's Official library скачать в хорошем качестве

Ep. 2 Incrementality Testing - Run your First GeoLift Experiments using Meta's Official library

Ever since the General Demise of Cookies in April 2021, after the release of iOS 14.5, Marketers have been looking for new methods to measure Ads' Effectiveness. Incrementality Testing is a Trending Topic in the field as it allows you to quickly and easily find out extremely valuable information about your marketing strategy. In this episode we will show you how in less than 10 minutes you can start your very first GeoLift Experiment using Meta's Official Library. Video structure 0:00 Introduction 0:48 What is a GeoLift Experiment 1:26 How does a GeoLift Experiment work 2:02 What you need to run a GeoLift Experiment 4:52 How to use Meta GeoLift Library 11:35 Outro FIND US ON: Obtain a MMM analysis for your business: https://bit.ly/3vcopZA Book a call with us: https://bit.ly/3P8ariX Growth Agency: https://bit.ly/HybridaYT Linkedin:   / gabriele-franco-hybrida