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In this episode of The Agency Hour podcast, join Troy Dean as he chats with Simon Chin, founder and CEO of Flowstate Agency. Flowstate is at the forefront of email marketing, enhancing customer engagement and value for e-commerce stores. Today, we unpack the transformative approach of using paid discovery to streamline agency operations and increase recurring revenue. If you've ever struggled with scope creep, client retention, or converting one-off projects to long-term engagements, this episode will provide you with a blueprint to redefine your agency's approach to client engagements and secure a stable revenue stream. Want to Close More Clients Without Chasing or Discounting? The secret isn’t harder selling, it’s smarter conversations. Our proven Triage Script shows you exactly how to qualify leads fast and guide them into paid strategy sessions with confidence. No pressure. No free consulting. Just results. Download the exact script + video walkthrough pulled from our $25K/year coaching program and start closing high-ticket clients with just one 15-minute call. 👉 https://mvrx.link/tcs-youtube 👈 OTHER HANDY LINKS: // Get a PERSONALISED GAME PLAN to Grow Your Agency https://mvrx.link/yt-gp-p //Request a Call to Chat With Our Team https://mvrx.link/yt-cc-p //Free 30 Day HighLevel Trial https://www.gohighlevel.com/troy-dean //Flowstate website: https://www.flowstate.agency/ //Flowstate on LinkedIn: / flowstate-agency //Contact Flowstate: https://www.flowstate.agency/request-... //CHAPTERS 00:00:00 - Introduction to the Episode 00:00:13 - Welcome and Overview with Troy Dean 00:01:10 - Meet Simon Chin: Founder of Flow State Agency 00:01:35 - The Genesis of Flow State Agency 00:02:29 - Transitioning to a Niche Focus in Email Marketing 00:02:40 - The Growth Trajectory of Flow State During COVID 00:02:59 - Hiring the First Team Members 00:03:48 - The Psychological Barriers to Hiring Staff 00:04:18 - The Shift to Recurring Revenue Models 00:05:31 - Implementing Paid Discovery to Secure Client Commitment 00:06:18 - The Importance of Minimum Contract Durations 00:07:35 - Success and Client Conversion with Paid Discovery 00:10:56 - How Paid Discovery Changed Client Interactions 00:14:26 - Overcoming Resistance to Paid Discovery 00:16:11 - High Conversion Rates from Discovery to Long-Term Engagements 00:16:42 - Current Challenges and Focus on Lead Generation 00:17:27 - Introducing the "Done with You" Service Option 00:18:13 - The Vision and Structure of the "Done with You" Model 00:20:14 - Strategic Planning and Team Involvement in Service Delivery 00:22:50 - Looking Forward to Future Developments and Meeting in Real Life 00:23:59 - Discussing the Impact and Use of AI in Agency Settings 00:25:31 - Conclusion and Final Thoughts