How CANN is Redefining Social Drinking | Cannabis-Infused Beverages in Mainstream Stores | Marketing скачать в хорошем качестве

How CANN is Redefining Social Drinking | Cannabis-Infused Beverages in Mainstream Stores | Marketing

What if we could redefine social drinking? In this episode of Marketing Matters, filmed live at the Wharton School, Jake Bullock (@jakeybully), CEO and co-founder of CANN (created with @juxta_luke), shares the story behind the cannabis-infused social tonic that’s reshaping social drinking culture. With a focus on wellness and sober curiosity, CANN’s low-THC beverages are breaking out of dispensaries and into mainstream liquor stores, offering an alcohol-free alternative for mindful drinkers. Jake discusses how CANN leverages analytics to strategically expand their reach, why cannabis-infused drinks are now being positioned alongside beer and spirits, and what the future holds for this innovative category. Watch the full podcast to see how CANN is driving a new era in social drinking.